SEVEN SKILLS.
ONE REVENUE SYSTEM.

THE PROBLEM

Inconsistent prospecting, slow follow-up, or limited appointment-setting capacity.

DELIVERABLES

• B2B outbound calling
• Lawful lead follow-up
• Qualification
• Appointment setting
• Script development
• Call QA and reporting

OUTCOME

A consistent flow of qualified conversations and booked appointments, with every call quality-assured.

MEASURED BY

• Contact rate
• Qualified conversations
• Appointments booked
• Show rate
• Cost per qualified appointment
• Downstream conversion

THE PROBLEM

Inconsistent pipeline, or too much sales time spent on unsuitable leads.

DELIVERABLES

• ICP definition
• Prospect research
• Lead capture
• Qualification criteria
• Scoring
• Routing
• Source feedback

OUTCOME

A reliable stream of correctly qualified opportunities reaching the right owner quickly.

MEASURED BY

• Cost per lead
• Cost per qualified lead
• Qualification rate
• Qualified opportunities

THE PROBLEM

Ad spend cannot be tied to qualified opportunities or sales outcomes.

DELIVERABLES

• Google Ads and/or Meta Ads management
• Tracking setup
• Search-term & audience review
• Landing-page recommendations
• Testing and budget optimization

OUTCOME

Paid demand with a tracked cost per qualified opportunity — spend decisions backed by data.

MEASURED BY

• Cost per qualified lead
• Cost per opportunity
• Conversion rate
• CAC
• Attributable revenue

THE PROBLEM

Weak online discoverability, trust, or website conversion.

DELIVERABLES

• Local SEO
• Eligible Google Business Profile support
• Website & landing-page recommendations
• Content strategy
• Review process support

OUTCOME

Stronger discoverability and trust in the markets that matter, and a website that converts attention into enquiries.

MEASURED BY

• Relevant organic traffic
• Qualified enquiries
• Local search actions
• Conversion rate

THE PROBLEM

Missed calls, after-hours gaps, and repetitive call handling.

DELIVERABLES

• Call-flow design
• Lead intake
• Qualification
• Scheduling where integrations allow
• CRM updates
• Human handoff
• Testing and monitoring

OUTCOME

Every call answered on an approved, disclosed flow — with clean CRM records and humans handling what humans should.

MEASURED BY

• Calls handled
• Task completion
• Booking rate
• Escalation rate
• Cost per completed interaction

THE PROBLEM

Leads fall between forms, inboxes, staff, and follow-up tasks.

DELIVERABLES

• GoHighLevel setup
• Pipeline
• Routing
• Notifications
• Email/SMS workflows
• Reminders
• Integrations
• Reporting

OUTCOME

Every lead has an owner, a stage and a next action — automatically, with nothing waiting on memory.

MEASURED BY

• Time to first contact
• Follow-up completion
• Response rate
• Appointment conversion
• Manual hours saved

THE PROBLEM

Management cannot identify which channels and processes create profitable customers.

DELIVERABLES

• KPI definitions
• Reporting
• Funnel analysis
• CRM data quality
• Sales process review
• Experiments
• Monthly performance review

OUTCOME

A management view of what actually creates profitable customers — and a tested loop that keeps improving it.

MEASURED BY

• Lead-to-opportunity rate
• Opportunity-to-sale rate
• CAC
• Sales cycle
• Revenue & gross-profit attribution